Athleta Holiday x Alicia Keys
Challenged with the task of developing a creative concept for Athleta and Alicia Key’s Holiday collection. We wanted to take a different approach to how we look at gifting this holiday season. We decided to captures life's ultimate luxury: connections between friends and the ability to Celebrate Your Circle.
In this campaign Alicia invites her closest friends to a luxurious getaway where they wear the collection and spend quality time together.
The images created from this campaign were used across social, web, and other digital assets.
CREATED WITH:
YARDNYC & ATHLETA
SHOT BY INDIA SLEEM
STYLIST: MIYAKO BELLIZI & JASON BOLDEN
HAIR:TANYA MELENDEZ
MAKEUP: TASHA BROWN
NAILS: TEMEKA
SET DESIGNER: DAVID STORM
YARDNYC & ATHLETA
SHOT BY INDIA SLEEM
STYLIST: MIYAKO BELLIZI & JASON BOLDEN
HAIR:TANYA MELENDEZ
MAKEUP: TASHA BROWN
NAILS: TEMEKA
SET DESIGNER: DAVID STORM