Athleta Holiday x Alicia Keys
Challenged with the task of developing a creative concept for Athleta and Alicia Key’s Holiday collection. We wanted to take a different approach to how we look at gifting this holiday season. We decided to captures life's ultimate luxury: connections between friends and the ability to Celebrate Your Circle.
In this campaign Alicia invites her closest friends to a luxurious getaway where they wear the collection and spend quality time together.
The images created from this campaign were used across social, web, and other digital assets.
CREATED WITH:
YARDNYC & ATHLETA
SHOT BY INDIA SLEEM
STYLIST: MIYAKO BELLIZI & JASON BOLDEN
HAIR:TANYA MELENDEZ
MAKEUP: TASHA BROWN
NAILS: TEMEKA
SET DESIGNER: DAVID STORM
YARDNYC & ATHLETA
SHOT BY INDIA SLEEM
STYLIST: MIYAKO BELLIZI & JASON BOLDEN
HAIR:TANYA MELENDEZ
MAKEUP: TASHA BROWN
NAILS: TEMEKA
SET DESIGNER: DAVID STORM
![](https://freight.cargo.site/t/original/i/8b79aba6a187be98a53991c6cf49d3ba95b3ce0bf956c86f1708850e6affaf7b/Q178_ISL_Athleta_013_33_Warmer_R4.jpg)
![](https://freight.cargo.site/t/original/i/f5d046a3c90f657d6ba2ee31394464c296d349eb6e65f3a33fa69cb07fff9401/Q178_ISL_Athleta_015_26_R3-copy.jpg)
![](https://freight.cargo.site/t/original/i/60473b02839ae08712b600dcb0afb646687a9c1b0502ee2bdc4fd49ab274ea33/Q178_ISL_AT_AK_TIER_A_HO22_SHOT10_2479_R7-copy.jpg)
![](https://freight.cargo.site/t/original/i/e26dcef5680f2fe79dd9bf2718bbd28b1e222a7ff738e4506b1cba11c840359c/Q178_ISL_Athleta_015_12_B_R3-copy.jpg)
![](https://freight.cargo.site/t/original/i/76d953d41c363d1c57f11faf4d26fb47d42996756ea1ee72cfc01875cb04abbd/Q178_ISL_AT_AK_TIER_A_HO22_SHOT10_2367_R3-copy.jpg)
![](https://freight.cargo.site/t/original/i/d82fbc84e62af1f781fc0be4278ec2aeb4fd052a3d80bee28e8c3b175ff84dba/Q178_ISL_AT_AK_TIER_A_HO22_SHOT3_1107_R3-copy.jpg)
![](https://freight.cargo.site/t/original/i/4358124487b10bd3d900071094356cb75bfe9ea7c1eddea19a9ff2f1a96730e2/Q178_ISL_AT_AK_TIER_A_HO22_SHOT5_1604_R3-copy.jpg)