Athleta Holiday x Alicia Keys

Challenged with the task of developing a creative concept for Athleta and Alicia Key’s Holiday collection. We wanted to take a different approach to how we look at gifting this holiday season. We decided to captures life's ultimate luxury: connections between friends and the ability to Celebrate Your Circle.

In this campaign Alicia invites her closest friends to a luxurious getaway where they wear the collection and spend quality time together. 

The images created from this campaign were used across social, web, and other digital assets.