USTA Outreach Campaign
Challenged with the task of promoting and developing the growth of the USTA by getting the players to play again, and the coaches to coach again. We created a sense of urgency by showing them everything they are missing and reigniting the love of the game through their web platform, digital banners and a US Open takeover.
Created With YARD NYC
In addition to the US Open Takeover, digital banners were created to reach three separate audiences: coaches, tournament directors, and players. These were created in order to to encourage them to return to the game of tennis with the help of the USTA. Over 88 different digital banners were created for this outreach along with social media assets, email templates and a webpage update.